To mark Spotify's global partnership with Coca-Cola, we designed and produced a limited edition boxed set of illustrated cards, each one linked by QR code to a Spotify playlist.
Exhibition & Print
In 2012 Spotify and Coca-Cola announced a global marketing partnership. Spotify asked for an object that could be handed to partners and marketers, something that carried both brands without flattening either one into a co-branded logo lockup.
We proposed a vintage tarot direction, personifying the two brands as a single illustrated character across a set of custom-illustrated cards. Each card carried a QR code and a printed short link to a themed playlist. Six hundred sets were produced: metallic gold on heavy stock, die-cut with rounded corners, housed in a blind-embossed box with a gold lift ribbon.
