Club Sandwich is a sandwich shop in Tivoli, New York. We built an identity that crosses Atlantic City boardwalk signage with upstate charm — card suits, heavy lettering, and a green storefront you can read from the end of the block.
Visual Identity
Websites & Digital
Exhibition & Print
The brief was a collision: the graphic swagger of an Atlantic City boardwalk arcade against the softer, hand-made character of a small upstate town. Club Sandwich sits in Tivoli, New York, and needed to feel like it had always been there without tipping into nostalgia.
We built the identity on the card suits hiding inside the name, club and spade and heart, and used them as a modular kit across the storefront, packaging, coasters, menu, merchandise, and the website. The palette is boardwalk green and yellow, and the type is heavy enough to hold at street level.
