Biography Fragrance

Digital re-launch, E-commerce and Marketing

Jon Santos, Design & Direction
Liz Zamudio, Producer
Monica Hofstadter, Producer

We have worked on and off with Anicka Yi since her early days of experimenting with fragrance over a decade ago with Maggie Peng. We have created installation, video and graphics which all worked to set the tone and voice.

More recently we redesigned the website to be functional from a marketing perspective, ran some targeted advertising and are working to maintain the brand authenticity. 


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