Designing for Uncertainty:
Strategies for Unstable Futures
Monday, March 17 (NOT AVAILABLE / JOIN WAITLIST)
Monday, March 24 (NOT AVAILABLE / JOIN WAITLIST)
7 PM EST on Zoom
A Free Small-Group Cohort (6 Spots Only)
The world around us is being reshaped by forces that demand new ways of thinking. The instability of governance is creating ripple effects across markets, while AI is accelerating decision-making and content production at an unprecedented scale. Digital platforms are redefining engagement and cultural shifts are challenging traditional brand narratives. In this rapidly evolving environment, companies, institutions, and individuals alike must go beyond aesthetics and design must function as strategy, as adaptation, as infrastructure.
At the same time, creative work itself is being redefined. The boundaries between disciplines are dissolving, new technologies are expanding the possibilities of design, and cultural production is increasingly entangled with questions of ethics, identity, and sustainability. The ability to adapt, rather than simply react, is now essential for businesses, brands, and individuals working at the intersection of culture, design, and technology.
Jon Santos will be hosting a
free small-group cohort (6 people max).
This conversation-driven Zoom session is designed for:
- Marketing & Brand Directors shaping identity in an era of AI, digital shifts, and cultural change.
- Startup Founders & Entrepreneurs building adaptable brands for an evolving world.
- Artists, Architects & Designers rethinking creative practice in uncertain times.
- Cultural Institutions & Producers exploring new platforms, audience engagement, and the future of storytelling.
- Innovation & Strategy Teams at the intersection of technology, design, and social impact.
Participants will have the opportunity to share a key branding or strategy challenge they’re facing. This will be a discussion-driven session with insights from case studies, real-time feedback, and open dialogue.
This session will explore:
- AI & Brand Storytelling
How emerging technologies are reshaping visual identity, audience engagement, and user experience. - Cultural & Technological Intersections
What it means to build businesses, platforms, and creative spaces that integrate craft, technology, and global perspectives. - Flexible & Adaptive Methodologies
How creative disciplines can stay agile, relevant, and sustainable across shifting landscapes.
This session is a discussion on how creative practitioners and businesses can respond to uncertainty, leverage new tools, and redefine their roles in a rapidly evolving world.